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276: How to Start a Successful Podcast
The post 276: How to Start a Successful Podcast appeared first on ProBlogger. Learn How to Start a Successful Podcast Do you already have a blog, and want to expand into another medium? Then why not start a podcast? A lot of our Facegroup members have asked questions about starting a podcast, especially about gear,…
How Being a Good Listener Can Help You Write Effective Sales Copy
The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger. This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen.…
Why You Should Revisit Your Old Content – Regularly
The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger. This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of…
Applying Effective Email Marketing to Assist Your Customer’s Journey
Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead…
What to Know Before Engaging with a Digital Marketing Agency
If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an additional obstacle to your goals, rather than a trusted partner. We’ve compiled a list of…
Understanding the Value of Interactive Content
Interactive content is any of type of digital media that creates a two-way “conversation” with the end user. A website visitor may be able to actively participate with your content through: Animated infographics Assessments Calculators Contests Games Interactive curriculum Live chats Polls Quizzes Interactive timelines **This is an excerpt from Vertical Measures’ new book The Customer…
4 Things to Look for When Reviewing Your Digital Marketing Agency
Transcript Hi. I’m Arnie Kuenn with Vertical Measures. Today, I’m going to talk about four things that you should look for when evaluating either your current or future digital marketing agency. Let’s get started! Number 1: Does the agency practice what they preach? In other words, if an agency is selling you the benefits of…
11 Content Writing Best Practices + Free Downloadable Editing Checklist
Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates more than three times as many leads as outbound marketing, Demand Metric reports. It drives conversions at six times the rate of traditional marketing, and small businesses that blog have 126…
Successful Digital Marketing in 2019: An Interview with Arnie Kuenn
When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google, on average, a prospect completes 68% of their buying decision before contacting any provider. “The Internet has become a big part of the purchase process today and companies need to take…
Why Prioritize Local SEO?
Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, there are a few key strategies, amongst many,…