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Poor Data Will Doom Your Account-Based Marketing
Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA’s 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based marketing, in a nutshell Account-based marketing means…
How to Gain Audience Trust by … Actually Being Trustworthy
Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re… Continue Reading The post How to Gain Audience Trust by … Actually Being Trustworthy appeared first on Copyblogger. Press Release Distribution Service
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Please visit Marketing Land for the full article. Press Release Distribution Service
Google closes Chrome Incognito Mode loophole to improve privacy
Publishers aren’t happy, viewing the change as a way to enable users to circumvent paywalls. Please visit Marketing Land for the full article. Press Release Distribution Service
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast approaching. Please visit Marketing Land for the full article. Press Release Distribution Service
Is Huawei a Security Threat? Vietnam Isn’t Taking Any Chances
As the world splits along U.S.-China fault lines, telecom companies in Vietnam appear to be quietly avoiding the Chinese tech giant in their 5G plans. Press Release Distribution Service
The Sad Truth About Sleep-Tracking Devices and Apps
Our personal tech columnist tracked his sleep for two weeks with an Apple Watch and some software. Here’s why he concluded it was a pointless exercise. Press Release Distribution Service
Adorable baby zoo animals to visit around the US
Need a smile? See baby animals born throughout the U.S. this summer. Scaly, furry, feathery, tiny or big: Which is your favorite? Press Release Distribution Service
Fort Lauderdale tourists evacuated from hotels after water main break cripples beach town
Fort Lauderdale, Florida, hotels are evacuating guests after a water main break has threatened an area water outage. Press Release Distribution Service
Southwest Airlines cancels Boeing 737 Max flights until at least November
Photo by Ralph Freso/Getty Images Southwest Airlines has canceled thousands more Boeing 737 Max flights, this time until at least November, after the Federal Aviation Administration recently discovered a new flaw in the plane’s flight software. The company’s announcement follows news that United and American Airlines are also delaying the reintroduction of the 737 Max…