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Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the…

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. Email interactivity and now AMP for Email are the next waves in this tidal trend of creating individually compelling…

When you work with clients, their projects become your projects. And when you’re consumed with helping others achieve their big… Continue Reading The post 10 Tips to Transform an Elusive Goal into a Doable Project appeared first on Copyblogger. Press Release Distribution Service

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. The post There are 6 challenges every data-driven marketer faces. Here’s how to manage them. appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company. The post Facebook hires former Google, Microsoft director to lead PR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s ad revenue jumps 18% as marketers invest more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

Have you heard of the Freakshake trend? Freakshakes refer to huge milkshakes loaded with ice-cream, cream and flavored sauces. But they also include unlikely ingredients. Think donuts, cake, biscuits, brownies and other sweet delights. Freakshakes have become huge in the food service industry. Small restaurateurs should consider capitalizing on the freakshake trend. Put this deliciously…

Managing a project requires a combination of communication and leadership skills. But you need the right tools too. Even though some people look down on using spreadsheets, they are still popular. Here’s a list of where to find the best Excel project management templates for small business plus tips for using them. Tips for Getting…

Disruption in your industry has become a sure thing. And it poses a dangerous threat to your company. Because historically, the most successful disruptors come from outside the industry. Think Uber for car services and Netflix for at-home movies. So how can you become the next disruptor, instead? Make sure your competition doesn’t beat you…