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12 Tactics To Optimize Your eCommerce Landing Page For More Conversions
eCommerce vendors who aren’t actively improving their landing pages to convert more visitors are almost certainly leaving money on the table. As of 2018, the average eCommerce website — both globally and in the US — converted less than four percent of its visitors. So even if you’re already converting at an above average rate,…
5 Things Businesses of All Sizes Can Learn from Marie Kondo
Sponsored Post Marie Kondo’s name is on everyone’s lips these days. Thanks to her book The Lifechanging Art of Tidying Up: The Japanese Art of Decluttering and Organizing and popular show on Netflix, Goodwill centers all over the country are overflowing with donations as housecleaning becomes a national phenomenon. But although my pantry now looks…
In the Spotlight: Meli’s Monster Cookies Makes Sure Healthy Alternatives are Baked In
When you think of gluten-free food, you probably don’t picture delicious baked goods. So Melissa Blue and Melissa Mehall founded Meli’s Monster Cookies to show that gluten-free baked goods could also be delicious. The company uses an old family recipe that is gluten free “by accident.” So it tastes delicious and is perfect for those…
The Secret Behind Reducing Hiring Bias Using Behavioral Research and Data
A recent article about Facebook having biased algorithms is in the news. It has prompted small businesses to take another look at hiring bias in the workplace. Small Business Trends spoke with Charlotte Blank, chief behavioral officer of Maritz. She offered a new approach involving behavioral research and company data. How to Reduce Hiring Bias…
Walmart Using Robots Now, When Are You Getting One for Your Store?
Walmart is adding hundreds of robots to its stores to help wash floors and perform low-level jobs that will free up workers to do other important work. Walmart will add robots to at least 300 of its stores this year, The Wall Street Journal reported. In another 900 of its stores, Walmart will put 16-foot-high towers permitting…
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:002019-04-25T07:05:29+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been made…
Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing
The post Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube…
Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. The Oracle Marketing Cloud (OMC) marketing team recently sat down with Michael Krigsman, founder and host of CXOTalk, to discuss influencer marketing.…
Segment of One: A Glimpse into the Future of Digital Marketing
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called “The Future of Digital Marketing). It all started with mobile, which has impacted digital marketing in a huge way. Seth pointed out that consumer…