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The B2B Content Marketing Derby: When & Where to Place Strategic Bets
The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like…
A Behind-the-Scenes Look at Creating an A/B test
“Great science is always dependent upon a creative and artful process. The two work together. We use the creative to generate ideas that we convert to hypotheses. And then with these hypotheses, we use science to determine which of them is most accurate. From this, we’ve developed the most important concepts in the advancement of…
19 Pictures That Show You Things You Were Never, Ever Meant To See
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Get Ready To “Add To Cart” After Seeing These 29 Hair Product Before-And-After Photos
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Unlock the Power of Your A/B Testing Program
Join Flint McGlaughlin Friday, May 3, at 1 p.m. EDT for our next YouTube Live session – Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics (no registration form required, just click the link). Last week, we created a hypothesis together using the same four-step framework that MECLABS data scientists and analysts…
Fire Up Your Creative Courage and Reach Your Audacious Goals
It’s a funny thing — so many of the most gifted and capable people wrestle the hardest with impostor syndrome… Continue Reading The post Fire Up Your Creative Courage and Reach Your Audacious Goals appeared first on Copyblogger. Press Release Distribution Service
Spotify is testing voice-enabled ads that let listeners command engagement
The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months. The post Spotify is testing voice-enabled ads that let listeners command engagement appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
You’ll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release…
7 Ways To Attend SMX Advanced
Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience. Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule,… Please visit Marketing Land for the…
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. The post Learn how to get better returns from Microsoft Ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service