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Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Press Release Distribution…

5 steps to move closer to one-to-one personalization

Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. The post 5 steps to move closer to one-to-one personalization appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

What happens post-conversion? It’s time we figure it out, together

The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. The post What happens post-conversion? It’s time we figure it out, together appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Uber’s Stock Disappoints, Capping a Rocky Path to Its I.P.O.

Last year, investment bankers said the company could be valued at $120 billion upon its I.P.O. That number has declined in recent weeks. Press Release Distribution Service

Bits: The Week in Tech: Facebook and Google Reshape the Narrative on Privacy

You may think privacy means keeping hold of your data. The two tech giants want it to mean they don’t hand data to others. Press Release Distribution Service

Photo tour: Iconic Sky Bar, glass bridge and more at Bangkok hotel

Lebua at State Tower in Bangkok has earned plenty of accolades for its attention-grabbing series of bars and restaurants on its highest level.           Press Release Distribution Service

Road warriors share their best advice for surviving the busy summer travel season

Business travelers share their best advice about where and when to book, how to travel more comfortably, and how to survive a crowded flight.           Press Release Distribution Service

The US military doesn’t know how many websites it runs

The Department of Defense isn’t sure how many websites it runs. Stars and Stripes reports that at an event last month, US Army Colonel Paul Haverstick, the acting director of the Defense Media Activity at Fort Meade, Maryland said that the number of websites that the Pentagon runs is “undefined.” The Defense Media Activity is…

Game of Thrones Hope Chest: underserved and absent characters

Game of Thrones has never been about giving readers or viewers what they most want. Its author and screenwriters prefer to build fan expectations, then overturn them for narrative impact and, sometimes, pure shock value. Yet, fans maintain hope that at least a few of the characters will reach a satisfying, well-deserved ending. So it’s…