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Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting
Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more. Google Ads retires portfolio bid strategies Responding to advertiser demands for simpler bidding, Google has announced the retirement…
5 Epic Product Descriptions (& How to Copy Them!)
Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too. And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily, Big Commerce reported. For…
Shape-shifting, colour-switching ‘octopus’ emerges from a 3D printer
Nature, Published online: 28 June 2019; doi:10.1038/d41586-019-02005-9 Recipe includes specialized polymer and pigments that change colour when temperature rises or falls. Press Release Distribution Service
Author Correction: Climatic controls of decomposition drive the global biogeography of forest-tree symbioses
Nature, Published online: 28 June 2019; doi:10.1038/s41586-019-1342-9 Author Correction: Climatic controls of decomposition drive the global biogeography of forest-tree symbioses Press Release Distribution Service
Researchers validate optimum composites structure created with additive manufacturing
Creating objects out of polymers using additive manufacturing techniques is perfect for a prototype, but not for structural materials that require strength or stiffness. A new trend is to use polymer composite materials reinforced with carbon fibers, much like rebar in a cement sidewalk. The question is, what pattern of carbon fibers results in the…
Functional hair follicles grown from stem cells
Scientists have created natural-looking hair that grows through the skin using human induced pluripotent stem cells (iPSCs), a major scientific achievement that could revolutionize the hair growth industry. Press Release Distribution Service
Who Put Chocolate in my Peanut Butter?
In his book, Choose Yourself, James Altucher turned me on to the concept of “idea sex.” Mash two things together. Get your ideas mingling with other people’s ideas. Little column A, little column B. That kind of thing. You get it, right? Just whatever you think it means, that’s what it means. But I think…
Buyers vs. Buying Committees: Not Knowing the Difference Could Cost You
Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies fail to fully account for. If…
I Just Found Out Woody From “Toy Story” Has A Last Name And My Brain Exploded
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27 Stylish Basics You’ll Wear For Years
As Taylor Swift Would say, “These will never go out of style”. View Entire Post › Press Release Distribution Service