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Whisper or Shout? How Lead and Demand Generation Differ
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a…
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Marketing Land for the full article. Press Release Distribution Service
Why Meeker sees e-commerce, digital ad revenues slowing down
Digital ad spend revenues dropped by 9% from 2018, while e-commerce saw only incremental revenue growth YoY – an increase of just 0.3% from last year. Please visit Marketing Land for the full article. Press Release Distribution Service
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Please visit Marketing Land for the full article. Press Release Distribution Service
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform products. Please visit Marketing Land for the full article. Press Release Distribution Service
U.S. Blacklists More Chinese Tech Companies Over National Security Concerns
The addition of five to the “entity list” heightens tensions just as American and Chinese officials try to get trade talks back on track. Press Release Distribution Service
The Gender Gap in Computer Science Research Won’t Close for 100 Years
Women and men are forecast to produce a similar volume of medical research by 2048, according to a new study. In computer science, that won’t happen until 2137. Press Release Distribution Service
Dominican Republic official says country is safe: 'There is not an avalanche of deaths'
The Dominican Republic tourism minister said the country is taking the deaths very seriously. Press Release Distribution Service
Egypt suspends hot air ballooning in Luxor after 11 tourists swept into the desert
Egypt has suspended hot air ballooning over ancient sites in Luxor after winds took 11 tourists off course and forced them to land in the desert. Press Release Distribution Service
Popular audio ripping site Convert2MP3 shuts down after lawsuit
Global recording industry organization IFPI has confirmed in a statement that popular audio ripping site Convert2MP3 is shutting down as part of a settlement from a 2017 lawsuit. Convert2MP3 allows people to download audio files from YouTube links and other sources, and according to the IFPI, had 684 million visits from around the world over…