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Measuring Email Marketing Success
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your…
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Press Release Distribution…
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. The post 5 steps to move closer to one-to-one personalization appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
What happens post-conversion? It’s time we figure it out, together
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. The post What happens post-conversion? It’s time we figure it out, together appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Uber’s Stock Disappoints, Capping a Rocky Path to Its I.P.O.
Last year, investment bankers said the company could be valued at $120 billion upon its I.P.O. That number has declined in recent weeks. Press Release Distribution Service
Bits: The Week in Tech: Facebook and Google Reshape the Narrative on Privacy
You may think privacy means keeping hold of your data. The two tech giants want it to mean they don’t hand data to others. Press Release Distribution Service
Photo tour: Iconic Sky Bar, glass bridge and more at Bangkok hotel
Lebua at State Tower in Bangkok has earned plenty of accolades for its attention-grabbing series of bars and restaurants on its highest level. Press Release Distribution Service
Road warriors share their best advice for surviving the busy summer travel season
Business travelers share their best advice about where and when to book, how to travel more comfortably, and how to survive a crowded flight. Press Release Distribution Service
The US military doesn’t know how many websites it runs
The Department of Defense isn’t sure how many websites it runs. Stars and Stripes reports that at an event last month, US Army Colonel Paul Haverstick, the acting director of the Defense Media Activity at Fort Meade, Maryland said that the number of websites that the Pentagon runs is “undefined.” The Defense Media Activity is…