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MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please visit Marketing Land for the full article. Press Release Distribution Service
The new realities of local search
How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Please visit Marketing Land for the full article. Press Release Distribution Service
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials. Please visit Marketing Land for the full article. Press Release Distribution Service
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones ‘in freefall’ says analyst firm. Please visit Marketing Land for the full article. Press Release Distribution Service
New Coke Was a Debacle. It’s Coming Back. Blame Netflix.
The creators of “Stranger Things” wrote the failed beverage into the coming season as part of a big marketing push. With memories of a 1985 backlash faded, Coca-Cola dug out the old recipe. Press Release Distribution Service
How Bettors in the Know Cashed In on ‘Game of Thrones’
Though HBO went to great lengths to keep the finale secret until it aired, professional bettors saw clear signs that key details had leaked and were driving the wagering. Press Release Distribution Service
Dry Tortugas National Park: An overlooked gem in the Florida Keys
Dry Tortugas, about 70 nautical miles west of Key West in Florida, is one of the least-visited national parks. But that’s exactly its appeal. Press Release Distribution Service
Lonely Planet's top Europe destinations in 2019
Lonely Planet’s annual list of top European destinations for this year is here, from Madrid, Spain, to Shetland, Scotland and more. Press Release Distribution Service
Google stored some passwords in plain text for fourteen years
In a blog post today, Google disclosed that it recently discovered a bug that caused some portion of G Suite users to have their passwords stored in plain text. The bug has been around since 2005, though Google says that it can’t find any evidence that anybody’s password was improperly accessed. It’s resetting any passwords…
TikTok’s parent company ByteDance reportedly set to launch a music streaming service
Additional sources are confirming that ByteDance, the company that owns TikTok, is in the process of developing a paid music streaming service, according to Bloomberg. There was talk of ByteDance developing such a music streaming app back in early April. At the time, sources told the South China Morning Post that the company planned to…
