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How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships
Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that’s OK. We’ve…
Here Are The 39 Netflix Titles Leaving In June
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30 Products That’ll Make Your Face Say “Thank You!”
“You’re welcome.” —you, to your face after buying ALL of the things. View Entire Post › Press Release Distribution Service
Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to …
Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer. Transparency shrinks the distance between a…
What’s Really Broken in the ‘Content Marketing Playbook’
Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry… Continue Reading The post What’s Really Broken in the ‘Content Marketing Playbook’ appeared first on Copyblogger. Press Release Distribution Service
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business providers. Please visit Marketing Land for the full article. Press Release Distribution Service
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Please visit Marketing Land for the full article. Press Release Distribution Service
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users worldwide. Please visit Marketing Land for the full article. Press Release Distribution Service
LinkedIn company Pages now show Sponsored Content ad history
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. Please visit Marketing Land for the full article. Press Release Distribution Service
Tech Fix: Google’s Duplex Uses A.I. to Mimic Humans (Sometimes)
In a free service, bots call restaurants and make reservations. The technology is impressive, except for when the caller is actually a person. Press Release Distribution Service