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B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven…
Women honored at Cannes, as gender parity drive draws scrutiny
Movie stars including Salma Hayek and Eva Longoria celebrated the role of women in cinema at a glitzy gala in Cannes on Sunday, amid a drive to promote gender equality in the industry that is still… Press Release Distribution Service
Designing For Users Across Cultures: An Interview With Jenny Shen
Designing For Users Across Cultures: An Interview With Jenny Shen Designing For Users Across Cultures: An Interview With Jenny Shen Rachel Andrew 2019-05-20T13:30:59+02:002019-05-21T02:06:16+00:00 In this video, we are pleased to feature Jenny Shen who is a UX Consultant and has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and Randstad.…
French court says doctors must resume life support for paralyzed patient
A French appeals court on Monday ordered doctors to resume giving food and water to a French quadriplegic, lawyers said, some 12 hours after medics switched off the man’s life support against his parents’ will. Press Release Distribution Service
Merck’s Keytruda fails as monotherapy in breast cancer study
Merck & Co Inc said on Monday its blockbuster cancer drug Keytruda failed to meet the main goal of a late-stage study testing the drug as a standalone treatment in patients with an aggressive type of breast cancer. Press Release Distribution Service
7 Top B2B Influencer Marketing Trends for 2020
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences…
Source: Redskins’ Foster (ACL) done for season
Redskins linebacker Reuben Foster suffered a season-ending tear of the ACL in his left knee, a source told ESPN. Press Release Distribution Service
Bucs ‘mutually part ways’ with longtime DT McCoy
Gerald McCoy, a six-time Pro Bowler and arguably Tampa Bay’s most visible player for nearly a decade who hadn’t shown up for the Bucs’ offseason program, has departed from the team. Press Release Distribution Service
Big Ben says he went too far criticizing Brown
In a sit-down interview with KDKA-TV Pittsburgh that will run Monday evening, Ben Roethlisberger says he went too far while criticizing Antonio Brown on the radio. Press Release Distribution Service
Callaway stays; Cespedes breaks ankle on ranch
On a hectic day at Citi Field, the slumping Mets announced they are sticking with embattled manager Mickey Callaway “for the foreseeable future” — and that sidelined slugger Yoenis Cespedes broke his right ankle in an accident on his ranch. Press Release Distribution Service