TopFeatured.com

It’s all about creating an efficient process with sales and marketing departments; to have measurable goals that each team agrees to hit so there’s mutual accountability. Smarketing goals should be made together and re-evaluated every month or at least quarterly to identify opportunities for improvement on both teams. For instance, marketing might have a mutually…

As we all know, lead nurture is a great retargeting tactic – but seldom used effectively. Because most marketers know what pages their prospects already viewed on their website, they can easily place high-quality leads in a predetermined workflow. This workflow might consist of several emails or pieces of unique content designed to put some…

Nature, Published online: 15 May 2019; doi:10.1038/s41586-019-1225-0 Author Correction: Metabolic reprogramming by the S-nitroso-CoA reductase system protects against kidney injury Press Release Distribution Service

Nature, Published online: 15 May 2019; doi:10.1038/s41586-019-1122-6 Author Correction: Photoredox catalysis using infrared light via triplet fusion upconversion Press Release Distribution Service

Researchers have designed a way to generate, at room temperature, more single photons for carrying quantum information. The design, they say, holds promise for the development of practical quantum computers. Press Release Distribution Service

Preliminary evidence from a new national study suggests that external food cue responsiveness is measurable by parental report in preschool-age children. Responsiveness was greater among children with, versus without, usual TV advertisement exposure. These results may provide a better understanding of how an obesogenic food environment shapes the development of children’s eating behaviors at a…

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy. Today…

View Entire Post › Press Release Distribution Service

Take a breather. View Entire Post › Press Release Distribution Service

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been seeing more email…