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Berlin startup Adjust raises $227 million in bet on mobile ad growth
Adjust, a Berlin startup specializing in audience measurement and fraud prevention in mobile advertising, said on Wednesday it had raised $227 million to invest in expanding its platform and growing in new markets. Press Release Distribution Service
A/B Testing: How and Where to Start
One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first. The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for making positive and impactful website…
10 Local Marketing Ideas You May Not Have Considered – Yet
Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising…
Easy Checklist: Packing for Your Next Business Trip
Business trips give entrepreneurs the opportunity to meet with clients or partners from all parts of the world, attend special events or expand into new markets. These trips can be fun and productive. But packing can seem a bit overwhelming. The average business trip lasts for just over three days. If you’re planning a short…
What Everyone Ought to Know About the Benefits of a Multilingual Workforce
We’re all operating within a highly competitive and globalized business landscape. New opportunities are emerging all over the world. As a business owner, you’d be remiss if you don’t look into the diversifying your networks and going cross-border. Though understandably, one thing that typically prevents companies from exploring these opportunities is the language barrier. But…
Thinking About Starting Automatic Payments? Here are 3 Ways to Get Started
It’s no secret that recurring payments can help you get paid faster. Plus, they’re automatic so that means less work on your plate when it comes to invoicing and following up. One of the biggest downsides of freelancing or having a business is the idea that you may have to chase after payments or deal with non-payment.…
Reckitt names Pepsico executive Laxman Narasimhan CEO
British consumer goods giant Reckitt Benckiser on Wednesday named PepsiCo executive Laxman Narasimhan to succeed Rakesh Kapoor as chief executive officer. Press Release Distribution Service
KKR offers 63 euros per share to buy out Axel Springer minorities
Funds controlled by U.S. private equity investor KKR on Wednesday offered 63 euros a share to buy out minority shareholders in Axel Springer in a deal agreed with the German publisher’s main shareholders. Press Release Distribution Service
The difference between healthy and unhealthy love | Katie Hood
In a talk about understanding and practicing the art of healthy relationships, Katie Hood reveals the five signs you might be in an unhealthy relationship — with a romantic partner, a friend, a family member — and shares the things you can do every day to love with respect, kindness and joy. “While love is…
Facebook’s role in Brexit — and the threat to democracy | Carole Cadwalladr
In an unmissable talk, journalist Carole Cadwalladr digs into one of the most perplexing events in recent times: the UK’s super-close 2016 vote to leave the European Union. Tracking the result to a barrage of misleading Facebook ads targeted at vulnerable Brexit swing voters — and linking the same players and tactics to the 2016…