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Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs Press Release Distribution Service
15+ Free A/B Split Testing Resources
*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This trend has changed in the last few years and the focus has shifted from merely sustaining to improving conversions through testing. Every business that has…
A/B Test Significance Calculator [Downloadable Excel]
*Note: This post has been recently updated. The statistics of A/B testing results can be confusing unless you know the exact formulas. Earlier, we had published an article on the mathematics of A/B testing and we also have a free A/B test significance calculator on our website to calculate if your results are significant or…
Web annotation tool Hypothesis hits a milestone
Web annotation tool Hypothesis hits a milestone Web annotation tool Hypothesis hits a milestone, Published online: 06 May 2019; doi:10.1038/d41586-019-01427-9 Users of the open-source software have posted more than 5 million comments on scholarly sites. Press Release Distribution Service
Mental health in academia is topic of the week at a sold-out UK meeting
Mental health in academia is topic of the week at a sold-out UK meeting Mental health in academia is topic of the week at a sold-out UK meeting , Published online: 06 May 2019; doi:10.1038/d41586-019-01468-0 In conjunction with Britain’s Mental Health Awareness Week, a first-of-its-kind conference seeks to boost conversation around threats to student wellness.…
Christians Most Persecuted Religious Group Worldwide, Report Finds
A report commissioned by the British government found that Christians represented over 80% of those persecuted for religious beliefs worldwide, stressing their treatment in the Middle East approached near-genocide levels. What do you think? Read more… Press Release Distribution Service
Grandma Wants To Know If You’re Still Drawing
PRESCOTT, AZ—Saying that it’s been ages since you made her one of your special pictures with your art set, Grandma, 86, inquired Monday as to whether or not you are still drawing. “Remember the pictures of my house you drew for me when you were only in second grade? I still have them. You were…
Merging cell datasets, panorama style
A new algorithm takes cues from panoramic photography to merge massive, diverse cell datasets into a single source that can be used for medical and biological studies. Press Release Distribution Service
Experimental device generates electricity from the coldness of the universe
A drawback of solar panels is that they require sunlight to generate electricity. Some have observed that for a device on Earth facing space, the chilling outflow of energy from the device can be harvested using the same kind of optoelectronic physics we have used to harness solar energy. New work looks to provide a…
Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?
I’ve always thought of content marketing as a fast paced, agile and high energy approach to engaging the modern buyer. So why does so much of the B2B content marketing that’s out there feel sluggish, low energy and bloated? eMarketer recently reported that B2B decision makers’ top issues with marketing content reveal that marketers are…
