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Everyone Has A Type Of Weather That Matches Their Personality — Here’s Yours
Somewhere over the rainbow… View Entire Post › Press Release Distribution Service
Four SaaS Marketing Techniques (That You Might Have Overlooked)
The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista, this year its value is predicted to reach around $124.53 billion worldwide. While growth is excellent news, it also means that your competition is getting stronger. SaaS companies need to keep up if they want to stand out, and…
The Myth of the Brand Promise
How do you strengthen a struggling brand? Rebranding is a quick fix. But that’s like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn’t provide lasting results. Another frequent error is to make brand promises. This will only serve to create doubt. People will naturally want to counter your…
Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)
This article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated,…
Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State of Email Survey…
Does Your Copy Pass the ‘Forehead Slap’ Test?
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify… Continue Reading The post Does Your Copy Pass the ‘Forehead Slap’ Test? appeared first on Copyblogger. Press Release Distribution Service
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Please visit Marketing Land for the full article. Press Release Distribution Service
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Please visit Marketing Land for the full article. Press Release Distribution Service
Facebook brings back reach estimates for Custom Audiences
The company stopped showing audience reach estimates more than a year ago after researchers discovered a vulnerability in the tool. Please visit Marketing Land for the full article. Press Release Distribution Service
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital experiences. Please visit Marketing Land for the full article. Press Release Distribution Service