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Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)
This article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated,…
Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State of Email Survey…
Does Your Copy Pass the ‘Forehead Slap’ Test?
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify… Continue Reading The post Does Your Copy Pass the ‘Forehead Slap’ Test? appeared first on Copyblogger. Press Release Distribution Service
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Please visit Marketing Land for the full article. Press Release Distribution Service
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Please visit Marketing Land for the full article. Press Release Distribution Service
Facebook brings back reach estimates for Custom Audiences
The company stopped showing audience reach estimates more than a year ago after researchers discovered a vulnerability in the tool. Please visit Marketing Land for the full article. Press Release Distribution Service
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital experiences. Please visit Marketing Land for the full article. Press Release Distribution Service
China Snares Tourists’ Phones in Surveillance Dragnet by Adding Secret App
Border authorities routinely install the app on the phones of people entering the Xinjiang region by land from Central Asia, gathering personal data and scanning for material considered objectionable. Press Release Distribution Service
Meet the Man Quietly Building the Tesla of Trucks, With Jeff Bezos Aboard
R. J. Scaringe’s company, Rivian, has raised $1.7 billion from Amazon, Ford Motor and others without selling a single pickup truck and sport utility vehicle. Press Release Distribution Service
If you bought a house in San Francisco 10 years ago, here’s how much it could be worth now
If you bought a house in San Francisco before 2010, you might be sitting on a mini-gold mine. Press Release Distribution Service
