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Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to need a good flashlight. Please visit Marketing Land for the full article. Press Release Distribution Service

The post How to Grow Your Blog’s Traffic and Income by Setting Goals appeared first on ProBlogger. This post is based on episode 135 of the ProBlogger podcast. What does it take to make a full-time living for your blog? I know some bloggers who managed it with hundreds of daily readers, while others needed tens…

Email segmentation is a crucial first step to meet the needs of your audience. Segmenting your email list lets you adjust your email campaign strategy based on the preferences of specified groups, optimizing the ROI of your efforts. There are many ways you can segment your email list to provide relevant content your audience will…

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we talked with…

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and announcements. From Gallery Ads, which allow…

To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here’s a three-step guide to creating that kind of company atmosphere. Read the full article at MarketingProfs Press Release Distribution Service

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working with an abundance of onions (a cohort of customers – “women shoppers”), and each onion an amalgamation of infinite layers (individual unique traits – “from Minnesota” & “using an iPhone”) comprising them. eCommerce segments are like onions – layer resting…