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Most marketers largely depend on website analytics, heat maps, click maps, form analysis, and visitor recordings to identify areas of friction and leakage within the conversion funnel. Admittedly, these tools are great to get valuable information and quantitative data to build hypotheses — however, they only tell part of the story. The best way to…

Setting Up A Digital Policy: An Interview With Kristina Podnar Setting Up A Digital Policy: An Interview With Kristina Podnar Vitaly Friedman 2019-05-13T13:00:59+02:002019-05-14T05:35:05+00:00 The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry,…

Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs Press Release Distribution Service

You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here’s a look at why video marketing is one of the most effective methods of brand promotion there is–and how … Read the full article…

For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars…. Please visit Marketing Land for the full article.…

The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. The post Google’s new Bumper Machine whips up 6-second bumper ads from longer videos appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also… Please visit Marketing Land for the full article. Press Release Distribution…

GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability. The post Privacy, a year later: How the GDPR has affected AI-powered marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service