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Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. In some cases, you can do this without even creating a single post. If you’re able…

A recent Department of Labor (DOL) opinion letter has said gig workers are independent contractors and not employees. The letter gives sway to employers in the on-demand/sharing economy who say these workers are in business for themselves. Others point to the fact gig workers are denied benefits and other protections covering overtime and minimum wage.…

Every small business owner wants to turn a profit. But it can be difficult to do so — especially early on. If you don’t have a ton of money or resources to get your business up and running, you can still hope to create a profitable business. You just need to choose the right idea.…

Gen Z is on track to be the most financially powerful generation of all time. So it makes sense that a lot of small businesses would want them as both customers and employees. So how much do you really know about Gen Z characteristics? You probably already know that Gen Z spends a lot of…

FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A FreshLime Overview Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why…

There are more ways than ever to market to consumers, but email still continues to deliver the biggest bang for ad dollars. This is taking place even at a time when conversational marketing is growing. A new report titled, “2019 State of Conversational Marketing” shows the rise of this type of marketing using new channels.…

Retirement is a word that for most first-time entrepreneurs seems very far away. But strikes panic in those people that are older than 55. However, no matter how you look retirement, it is now changing as the definition of work is evolving. On this week’s Small Business Radio Show, we talk to Chris Farrell, a…

Wondering how to de-stress at work? Looking for de-stressing exercises at work? Stress from tight deadlines and high stakes can cause us to lose focus. If we let stress get the best of us, it can reduce our unicorn ideas to donkey fodder. But if we address it head on, we can stay productive and…

Do you dream of giving up your job and being your own boss? Making the jump from employee to entrepreneur and business owner can prove daunting, as well as rewarding. Some people find getting a ‘happy balance’ by remaining in employment but embarking on a side hustle. As a result, they run their own business…

In 2017, people registered an estimated 43.2 million active trademarks at 138 Trademark Offices around the world. And that represents an increase of nearly 10 percent compared to 2016 data. Unfortunately, trademark infringement continues to increase as  well. In a 2018 survey of 352 trademark professionals working in the US and western Europe, 81% said…

Order fulfillment is about the steps involved in receiving, processing and shipping orders. Take note. Over half of online shoppers earmark speed of delivery when evaluating orders. Here’s what you need to know and why it’s critical for your small business. The Order Fulfillment Process Getting everything right means understanding the process. If you’re going…