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A lead magnet is an offer in exchange for a prospect’s email address or other contact information. Common examples are eBooks and white papers. Small Business Trends contacted several experts to get their takes on the best lead magnet practices for SMBs. How a Lead Magnet Works Call to Action There’s a path to follow…

Mentorship is one of the keys to success in business. It can open doors for women in the workplace and put more women on the path to leadership roles. Mentorship is important at every stage of a woman’s career, whether she’s just starting out or is a CEO. How Women Can Benefit From Mentors Some of…

People buy things online, but they go to brick and mortar retail stores for the shopping experience. The new data from the RetailNext Performance Pulse June 2019 report proves this very point. Retail Performance Pulse June 2019 According to the report, June delivered the lowest monthly decrease in retail sales in more than five years.…

Small businesses don’t always have a ton of money to work with when furnishing an office or facility. But you don’t need to take out a loan or go broke just to purchase the furniture and equipment necessary to run your business — just buy used. If you have a small office of about 2,500…

There’s tons of expert advice out there telling small business owners how to be successful. But what about the habits and practices to avoid? If you want to make it as an entrepreneur, you need to create sustainable practices that allow you to create long-term growth. But many business owners have fallen victim to their…

French macarons have been popping up in cafes and bakeries more and more in recent years. But Woops!, a French macaron company, is putting a new spin on this international treat. And the founders built the business largely by accident. The french macaron company started as a pop-up in one of the most challenging markets…