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When starting a bar, it’s important to create a full menu, design the bar top and tables carefully and hire a friendly staff that can provide a positive experience for visitors. But one element that can really tie everything together tends to get overlooked too often — lighting. The right lighting design can make your…

The digital and network footprint of small businesses is continually growing. Online commerce, social media, remote workers, and cloud-based IT infrastructure are just a few of the examples. With such a large digital presence, cybersecurity has to be a top priority for everyone. But businesses are not spending enough on security to combat the clear…

Landing a large client is a major moment for a small business, one that calls for celebration. But later on, if that large client finds itself in financial troubles, problems may arise for all of its associates. As such, a small business that puts too much faith in a single large client may find themselves…

Many small businesses constantly chase great online reviews. Because they have become a critical part of the prospect’s decision-making process. But what are the mistakes that they should avoid in the process? And are fake reviews going to dismantle the entire system? The Impact of Online Reviews on Businesses On the Small Business Radio Show…

The internet has empowered the consumer/client, and this has changed the way sales pros go about their business. For companies training sales candidates, it means making these and other changes brought on by digital technology part of the process. A new infographic by the RAIN Group, titled, “10 Ways To Achieve Your Top Sales Priorities” looks…

Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year. One of the major reasons for this is the high engagement rate that influencers get…

According to the National Sleep Foundation, staying awake for 18 hours straight makes you drive like you have a blood alcohol level of .05. And the longer you stay up beyond the 18 hours, the worse it gets. Would you go to work with a .05 blood alcohol level? The answer is probably no. But…

Key to the success of small businesses across the country is finding the right suppliers. And the Business-to-Small-Business marketplace (B2SMB) is essential in finding the best suppliers. The 2019 BEST2 SMB AWARDS will recognize the best brand to small businesses with the products, services and innovation the provide. With a market value of $500 billion,…

Is your business stuck in neutral? If you want to take things to the next level, you might need to access new tools and resources. Things like video marketing, expert insights and even memes can help you break out of a rut and help you grow effectively. Here are tips from members of the online…

Your brand is just as important as your product to overall business success. The 2019 B2B Trusted Brands Report from Sagefrog lists the ones who are the most trusted. Small Business Trends contacted Mark Schmukler, CEO & Co-founder to find out the names and what small businesses need to look for in the B2B companies…

Ramon Ray is hosting a LIVE event to help small business owners get publicity for their small businesses. Join him on September 10th in NYC in a fun, fast-paced, and informative event that will help you grow your business through publicity and connecting with the media. Business Pitch Tips For now, keep reading to learn…