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Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention.…

Custom T-shirts are a good way for small businesses to distinguish themselves from the competition. T-shirts don’t cost much and the return on investment is worth the effort. Custom T-shirts can promote your business as they are an incredibly inexpensive way to continually advertise your business. People wearing your T-shirts literally become your very own…

Think you can bypass events as a way to market your SMB? Consider the fact that event management software was worth $28 billion  in 2018 before you do. Then read these 10 event ideas for retail stores. Event Ideas for Retail Stores A Product Launch Party You’re always looking for new customers. But that doesn’t…

Have you ever considered Instagram as anything more than a brand building platform? Here is how you can use it to generate leads and drive more sales. Instagram is not just for posting beautiful sunset and creative lunch photos. It’s a great lead generation platform with over 1 billion active users every single month. 90%…

Pretty much every business will have to apologize for something at some point. However, many companies don’t do this effectively. Mastering the art of the apology can help you keep customers’ business, secure future business, and improve customer loyalty, and avoid negative buzz that could harm your reputation going forward. Business apology letters are essential…

No one doubts that employee training is important for both employee and the company. For employees, job satisfaction ranks high. A well-trained employee remains proficient and productive at work and thus, happier in the long run. For the company, more productive employees mean a better bottom line. Unfortunately, employees often dread training programs. They expect…

A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for…