TopFeatured.com

At first glance, TikTok and small businesses may not appear to be a perfect pairing. After all, the widely-used video app primarily caters to Gen Z users and their viral trends. However, for small business owners, establishing a TikTok account is becoming increasingly important, much like enhancing their presence on other social media platforms.

Amazing Content Ideas for TikTok

If used efficiently, TikTok can help businesses reach their audience.

Here are some TikTok video ideas that can come in handy for businesses looking to post videos on this social media platform.

Hashtag Challenge

There are tons of hashtag challenges already circulating on TikTok. This occurs when a user challenges others to make and post a specific type of content and then tag them using a dedicated hashtag.

A lot of current challenges have to do with dance routines or lip-syncing. Brands can participate in existing challenges or create their own branded hashtag. The whole point of leveraging videos based on trending hashtags is to raise brand awareness. That’s why focusing on brand hashtag is a good idea for businesses.

How-to Videos

Saru Saadeh, Founder & CEO of marketing technology company Iron Roots said in a phone interview with Small Business Trends, “A lot of brands offer tutorials or how-to’s that are related to what they offer in some way. This provides value upfront and keeps users engaged.”

For instance, a company that offers fabric or craft supplies might produce a visual DIY project featuring their products. Similarly, a food company could highlight a recipe.

Song Parodies

Music-centric videos are popular on TikTok. You can make videos that are purely for entertainment. Or you might change the words to make them relevant to your brand.

Team Introductions

Saadeh says, “We’ve worked with a client on a series of ‘day in the life of’ content. They simply went around to different people from the team and showed what they did during the day-to-day small business operations. It really brings the company to a human level.”

• READ MORE: TikTok influencer marketing

Product Demonstrations

Show customers how your product functions. For instance, a furniture company might illustrate the simplicity of assembly, while a gaming company could showcase their product in use.

Case Studies

Saadeh explains, “Say you’re a service-based business like a marketing firm. You can say ‘here’s what we’ve done for the company’ and offer a case study style success story.”

Before and After Videos

This type of video would showcase a transformation based on your product or service. For example, a makeup company could showcase a quick makeover using its products.

Process Videos

Saadeh suggests, “Show the process of what goes on behind the scenes. What does your company do to produce the great products or services you offer?”.

Calming TikTok Videos

TikTok videos don’t all have to be funny or ironic. Some people like to watch relaxing scenes to slow down a bit.

For instance, an artist might display a close-up of themselves blending colors or provide detailed shots of their brush on the canvas.

Unique Stories

TikTok is the perfect place for you to share any quick facts or stories that set your brand apart.

Saadeh explains, “It can be as straightforward as sharing a moment like ‘here’s the office dog’ or ‘here’s the team participating in highway cleanup’ to demonstrate your dedication to the community. Ultimately, it’s about sharing micro-stories.”

Read More: TikTok for Business

Create Your Own Challenge

For maximum brand awareness, consider creating your own challenge. To do this, you need to think creatively and come up with TikTok content ideas that have the potential to draw your audience’s attention.

Celebrate Special Occasions

A simple way to increase your chances of going viral is to target special occasions and holidays. If you’re into selling pet food, for example, occasions such as national dog day will be perfect to post animal videos and connect with TikTok users. Similarly, an organic food business owner may benefit from leveraging the national avocado day.

Personal Videos

TikTok is an enjoyable platform that allows you to express your personality and foster a stronger connection with your audience. Think about having your team share humorous stories that reveal the human aspect of your brand. Some TikTok content ideas to showcase your personal side could include “a day in the life of an employee” or “see what happens on the weekend.”

Short Video Clips

Unlike most social media platform users, TikTokers prefer short content. So, if you want them to watch videos, you need to create short clips no longer than 20 seconds.

Dance Videos

Dance videos have contributed to TikTok’s immense popularity. You can post your own dance videos to bring a bit of levity to your content and to gain more followers.

Educational Videos

This might come as a surprise, but TikTok is an excellent platform for sharing educational content. While your live videos shouldn’t be too lengthy, as they may cause the audience to lose interest, you can opt to create a series of educational videos that provide valuable tips and hacks.

Answer Questions

If you possess valuable knowledge and information, users will be drawn to your content. You can leverage the platform to address frequently asked questions related to your business, which serves as an excellent opportunity to demonstrate your expertise.

Makeup Tutorials

With influencers flocking to TikTok, the platform has become quite popular with users interested in lifestyle content. You can create live videos on makeup tutorials focusing on a range of topics.

Cooking Videos

Similar to makeup tutorials, cooking videos are becoming increasingly popular on TikTok. Users are particularly drawn to simple tricks and tips.

Create Videos on Trending Topics

If you want to create viral video content, you need to keep an eye out for trending topics. If a topic is gaining traction, it’s a good idea to capitalize on it and produce content because it is one of the many ways how to get paid on TikTok. That’s because it can improve your chances of getting your audience’s attention.

Work With Influencers and Gain Even More TikTok Content Ideas

Popular TikTok influencers use creative ways to produce content. By collaborating with them, you can explore content ideas for future videos.

Another benefit of joining forces with influencers is to gain access to their network. This can help you boost your reach and entice your audience with engaging videos.

Image: Depositphotos

This article, “TikTok Content Ideas for Businesses: How to Grow Your Brand” was first published on Small Business Trends