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Last week, Erewhon Market—the upscale, $20 smoothie-making, Los Angeles-based grocery store—opened its ninth location. To celebrate, the chain released $150 sweatpants with a commemorative number “9” on the left thigh and “Erewhon” written on the back leg. A week later, the sweatpants sold out.

While the price of these garments should indicate that Erewhon is not your average supermarket, selling $26 bottled water is not a prerequisite for grocery stores to launch a clothing line. Earlier this month, Aldi, a grocer known for its affordability, released limited-edition windbreakers, slides, and bucket hats—all of which cost less than $10. After receiving much praise, these items are also no longer in stock.

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