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The EGC Group, a full-service integrated marketing and digital agency, announced today that it has been selected by Glasshouse Fragrances, crafters of transformational fragrance products, to spearhead the activation of the Australian brand’s comprehensive e-commerce and social media marketing strategy for its business launch in the US.

Founded in 2006 by New York native, Nicole Eckels, Glasshouse Fragrances has developed a luxurious and rich fragrance line of candles, diffusers, perfumes, and body washes featuring unrivalled scents that transform and elevate the everyday. Since their launch “down under”, the company has grown to be a leading brand in the Australian fragrance market and now Eckels wants to offer her sensuous, emotionally-charge, fine-fragrance line to scent aficionados here in North America.

“It takes a combination of art, science, passion, and alchemy to handcraft bold, wondrous, long-lasting scents that have the power to transform how we feel,” says Nicole Eckels, the founder and CEO of Glasshouse Fragrances. “And it’s a special honor to bring this family of scents to an entirely new market to enjoy.”

The NY and Long Island based EGC Group has built its reputation by identifying “un-expected” solutions at the junction of data, creativity, and personal consumer engagement.

“EGC will be helping Nicole and her team raise awareness about their incredible brand with strategically crafted social media messages, a US specific e-commerce website, a public relations campaign, and exciting events,” says Nicole Penn, President of EGC Group. “It’s always a bonus when we get to partner with a terrific brand, and everyone here at EGC has fallen in love with the Glasshouse Fragrances line.”

“One of our missions at Glasshouse is to enlighten customers about the perfume industry’s sometimes confusing classifications, materials, notes and styles,” says Eckels. “After seeing the excellent brand communication work EGC does, we knew they were the right group to bring our carefully crafted messaging to life.”

Glasshouse Fragrances officially launched in the US on June 15th.  The brand offers a full line of premium scented candles, diffusers, perfumes, and body washes.

For more information, visit: https://us.glasshousefragrances.com/

For more information about how EGC Group can elevate your brand, visit: http://www.egcgroup.com/

About EGC Group

The EGC Group, a full-service integrated marketing and digital agency with offices in Long Island and Manhattan, NY, provides services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. The client roster of EGC includes well-known brands such as Brother International, Canon, Kiss Products, and Supercuts, among others. For more information, visit www.egcgroup.com or call (516) 935-4944.