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How a 16-inch MacBook Pro sets the table for ARM MacBooks

A 16-inch MacBook Pro with reduced bezels and possibly a new keyboard design is coming in October, according to a report in the Economic Daily News relayed by 9to5Mac. Most notable in this latest suggestion of Apple’s next-generation laptop is the price—EDN suggests a starting price around an eye-watering $3,000.

Should we be surprised? Apple has never been focused on being the low-price leader, and at the top end of its product range, it has been unafraid to charge a whole lot of money… especially for products bearing the name “pro.”

From power users to pros

Long after the arrival of the iMac as a low-cost consumer computer, most Mac power users still bought Power Macs. But during the Intel switch, Apple turned the Power Mac into the Mac Pro—and that was more than just a marketing change. If the Power Mac was used by power users (and yes, its name also signified that it had a PowerPC processor inside), the Mac Pro was meant to be used by pros and is priced accordingly.

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