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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign
![](https://s3.amazonaws.com/ceblog/wp-content/uploads/2019/07/15192535/photo-1559526324-593bc073d938.jpg)
As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […]
The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.