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YouTube is adding more ways for creators to make money
YouTube is adding more ways for video creators to make money, as the company and its users work toward becoming less reliant on sometimes-uncertain advertising deals. The new features include more subscription options, additional merchandise partners, and another way to receive tips during live streams. Direct monetization features like these, says YouTube’s chief product officer, Neal Mohan, have already started bringing in money for “thousands of thousands of channels.”
In particular, YouTube’s Super Chat — a service that allows viewers to pay to pin comments on live streams — has been a growing source of income for creators since its launch in 2017. During a presentation at VidCon today, YouTube announced that more than 90,000…