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When you really listen to your customers you build long-term relationships, receive feedback, gain more customers and you can even avoid crisis.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop has been designed to help you do all that and more.

From October 16-17, 2019 at the University Club of Chicago, AMS will introduce you to the Voice of the Customer (VOC) market research.

According to AMS, by the time you leave the workshop, you will be able to execute VOC in your company. Using a live and interactive format with hands on activities, you will learn the latest applications of VOC techniques.

This will include machine learning and journey mapping along with access to AMS-exclusive online VOC toolkit of job aids, templates and knowledge resources.

The goal is to help you complete a VOC project successfully.

Download the course overview here (PDF).

You can get $100 off the course registration price by entering Discount Code SMALLBIZ.

Click the red button and register.

Register Now

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Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
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This article, “This Upcoming Workshop Will Help You Gather Better Feedback from Customers” was first published on Small Business Trends