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Among the most frequent criticisms leveled at Twitter’s upper management is that those in charge fundamentally misunderstand the platform, what it does best, and the myriad ways it fails its users daily. That can best expressed through the approach the company, and in particular its CEO Jack Dorsey, takes in attempting to fix its issues, be it white nationalists organizing on the platform or inconsistent enforcement policies around harassment and hate speech.
Often, Dorsey pledges in press interviews and on his personal account to work harder on solving Twitter’s biggest problems, only for those solutions to ultimately manifest as benign and largely meaningless user interface tweaks — effectively Band-Aids on bullet wounds.