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Snap is looking into licensing music for users to embed in posts
![](https://cdn.vox-cdn.com/thumbor/6xydzXKax-rtc6RlvK7PHHdcbKk=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/63895196/akrales_180305_1406_0004.0.jpg)
Snap is in talks with Sony Music Entertainment, Universal Music Group, and Warner Music Group to license songs for users to embed in posts, according to a Wall Street Journal report. The deal would give users access to a broad catalog of songs to post on Snapchat, much like the features available for Instagram Stories and TikTok.
The licensing deal would come at a time when tech companies are increasingly leaning into music features as a core part of their offerings. The popularity of these videos has allowed social media platforms to launch hit songs — Lil Nas X’s “Old Town Road,” which has been the number one song on the Billboard Top 100 for several weeks, first gained popularity through TikTok as a meme.