New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. The post Here’s how to get the most out of your marketing analytics investment appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack. The post Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

How National Public Radio reinvented itself for an on-demand audience

At MarTech West, NPR’s Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for their popular content as voice-enabled devices have grown. The post How National Public Radio reinvented itself for an on-demand audience appeared first on… Please visit Marketing Land for the full article. Press Release Distribution Service

25 Most Popular Office Snacks – And How to Get Them Delivered

Snacking is an essential part of office culture. If you run a small business, you may find it beneficial to stock your office break room with a variety of items to keep employees happy and healthy. Here are some of the most popular office snacks to consider, including may healthy options and a few that…

Your Phone Interview Cheat Sheet for Success

Sponsored Post Phone interviews are becoming a nearly ubiquitous piece of the job seeking process. Even though they’re becoming more common, they can still be intimidating. With the right amount of preparation, though, you’ll be one step closer to getting a new job. In this article, we detail some essential phone interview tips and strategies…

Fascinating Small Business Security Tactics that Can Help Your Business Grow

Managing your business is an undertaking that requires you to pay attention to many different factors, and it’s not always easy to keep up with them. One of the areas that are critical to the survival of your company is security. Unfortunately, many small business owners are not aware of the many different threats that…

Secrets of Standing Out with your Side Hustle Revealed

In today’s financial climate, having a side hustle or a small business is practically mandatory. In large part, people want to own something of their own, or they want to be able to support a passion they have. One of the first pieces of business advice you’ll ever hear is to niche down. Speak to specific…

Privacy UX: Better Notifications And Permission Requests

Privacy UX: Better Notifications And Permission Requests Privacy UX: Better Notifications And Permission Requests Vitaly Friedman 2019-04-18T17:00:49+02:002019-04-19T05:35:38+00:00 Part 1: Privacy Concerns And Privacy In Web Forms Part 2: Better Cookie Consent Experiences Part 3: Better Notifications UX And Permission Requests Part 4: Privacy-Aware Design Framework Imagine you are late for one of those meetings that…

My 3 Words for 2019

Instead of a New Year’s resolution, I practice a ritual called “My 3 Words.” The idea is that you think up three words that will help guide your choices and actions over the coming year. This has become quite an event, with thousands and thousands of people working their way through the ritual and planning…

MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey. The post MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

Here’s how digital word of mouth and search have converged

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Window shopping 2.0: How visual search is revolutionizing digital fashion retail

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. The post Window shopping 2.0: How visual search is revolutionizing digital fashion retail appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. The post A Facebook voice assistant may have buy-in from marketers – but will users want it? appeared first on Marketing Land. Please visit Marketing Land for the full…

Will a New Oregon Bill Prevent Small Restaurants from Handing Out Plastic Straws to Customers?

The Oregon Senate passed a bill Thursday that would ban restaurants from freely handing out plastic straws to customers. Oregon Plastic Straw Bill Customers dining inside must explicitly request a straw to get one. The rule does not apply to drive-through customers. “We use a straw for less than an hour, but it continues to…

Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips

Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you designed an amazing ‘About’ page that crisply conveys your brand’s message, inspires trust, and facilitates further action by the user? Probably not. Although the ‘About’ page is inherent to just about any website, it is especially important for business websites…

Blooming Colors And April Adventures (2019 Wallpapers Edition)

Blooming Colors And April Adventures (2019 Wallpapers Edition) Blooming Colors And April Adventures (2019 Wallpapers Edition) Cosima Mielke 2019-03-31T09:14:59+02:002019-04-18T06:35:43+00:00 Starting off the new month with an inspiration boost, that’s the idea behind our monthly wallpapers series which has been going on for more than nine years already. What makes it special: the wallpapers are created…

Here Are The Two Types of Videos to Post

We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention. The Two Types of Video to Post Brief –…

My Simple Live Video Setup for Mac

In 2019, I intend to deliver quite a lot of video as part of my media making. This includes live video on YouTube as well as uploaded videos to other content platforms. If you want my simple live video setup for Mac, here’s what I’m using. (By the way, the only part that is Mac…

Explore the SMX Advanced agenda

Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle! This is your guide to everything you can expect at the event. But before diving in, I’ll remind you to register now,… Please visit…

How to Ensure Compliance for Companywide Content

Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs Press Release Distribution Service

How to Write a Perfect Guest Post Pitch [Infographic]

Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why–and how to write pitches that get, and hold, editors’ attention. Read the full article at MarketingProfs Press Release Distribution…

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