Salesforce Summer ’19 release preps for Lightning migration: What you need to know

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Vimeo Showcase opens up Roku, Amazon Fire to video marketers

The video platform’s newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms. The post Vimeo Showcase opens up Roku, Amazon Fire to video marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. The post Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number

More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which…

Secrets of Transitioning From Franchise Employee to Owner Revealed

Today nearly 750,000 franchise businesses operate in the U.S. From restaurants to retail businesses to service providers, this model can provide an established path. It attracts entrepreneurs from all walks of life. This means you don’t need to be an established business owner to jump into the franchise world. In fact, some franchisees find themselves…

Thinking about Updating Your Business Website? Here are 5 Reasons You Should

If you’re a small business owner still shaky about investing in building a modern website, this one’s for you. There are at least a dozen reasons why any business, regardless of industry, needs a website. For starters, your customers are online. According to Internet Live Stats, there are (at least) 3.5 billion Google searches made…

Creating Financial Stability for Your Business Doesn’t Have to be Hard: Read these 5 Tips

When businesses become overleveraged, bad things happen. When businesses are able to maintain financial flexibility, they’re far more likely to enjoy long-term success. Where does your business land on this spectrum? And what does it look like to move from overleveraged to flexible? What Does it Mean to be Financially Flexible? Every CFO and finance guru…

Building A Node.js Express API To Convert Markdown To HTML

Building A Node.js Express API To Convert Markdown To HTML Building A Node.js Express API To Convert Markdown To HTML Sameer Borate 2019-04-23T12:30:16+02:002019-04-24T06:06:41+00:00 Markdown is a lightweight text markup language that allows the marked text to be converted to various formats. The original goal of creating Markdown was of enabling people “to write using an…

10 Creative Lead Gen Examples Sourced from Marketing Legends

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the…

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. The post There are 6 challenges every data-driven marketer faces. Here’s how to manage them. appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

Facebook hires former Google, Microsoft director to lead PR

John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company. The post Facebook hires former Google, Microsoft director to lead PR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s ad revenue jumps 18% as marketers invest more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

What is a Freakshake and How Can It Be Used to Market Your Small Restaurant?

Have you heard of the Freakshake trend? Freakshakes refer to huge milkshakes loaded with ice-cream, cream and flavored sauces. But they also include unlikely ingredients. Think donuts, cake, biscuits, brownies and other sweet delights. Freakshakes have become huge in the food service industry. Small restaurateurs should consider capitalizing on the freakshake trend. Put this deliciously…

Thinking about Better Project Management Templates? Check Out Excel

Managing a project requires a combination of communication and leadership skills. But you need the right tools too. Even though some people look down on using spreadsheets, they are still popular. Here’s a list of where to find the best Excel project management templates for small business plus tips for using them. Tips for Getting…

Facebook News Feed Dies, What Marketers MUST Know

The Facebook News Feed is dead. It’s official. Gone. Extinct. Poof. Nada. Oblivion. In this article, I’ll tell you why I’m making this assertion, the conspiratorial events leading up to the death of the News Feed, what it all means for the future of Facebook marketing, and four solid takeaways that will superpower your marketing…

Sick and Tired of Other Businesses Disrupting Your Industry? Read This

Disruption in your industry has become a sure thing. And it poses a dangerous threat to your company. Because historically, the most successful disruptors come from outside the industry. Think Uber for car services and Netflix for at-home movies. So how can you become the next disruptor, instead? Make sure your competition doesn’t beat you…

Design A Lead Gen Landing Page For Mobile That Converts

Design A Lead Gen Landing Page For Mobile That Converts Design A Lead Gen Landing Page For Mobile That Converts Suzanne Scacca 2019-04-22T12:00:16+02:002019-04-23T06:05:43+00:00 There is a huge difference between a website (which can generate leads) and a lead capture page (which is only supposed to generate leads). Websites tell visitors: This is all of the…

How to Create the Perfect Lead Magnet: Three Essential Ingredients

Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs Press Release Distribution Service

Supercharge Your Content Marketing With Interactive Content [Infographic]

Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs Press Release Distribution Service

Dynamic Heatmaps — The New E-commerce Data Gathering Weapon

E-commerce is a pure service business that demands utmost precision, patience, and persistence to survive the industry’s ever growing competition. The goal is not just to help shoppers find good products, but also provide an exceptional customer experience that forces them to convert into repeat buyers. Also, customer actions serve as a valuable source of…

Personalizing UX: Why Zillow Group moved beyond AB testing

Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

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