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If Hits Can Be Built With Data, Won’t Everything Be A Hit? Well…

“If there are benefits to humans using data to assimilate this kind of information and attempting to make it actionable, the results have yet to impact the production-to-hit ratio of major studios in any meaningful way. That said, I expect that to change very soon as AI models trained to maximize engagement start to show up in video production departments.” – Shelley Palmer

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