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Why Disney’s video bundle will force Apple to bundle Apple TV+
It’s amazing how one company can change how you view pricing in an entire market.
More than a year ago, I made some guesses about how Apple would roll out its still-forthcoming TV streaming service. I was a symbol away from getting the name right, and guessed that “Apple TV”—we now know it’s called Apple TV+—would cost $7.99 a month, with an affordable bundle with Apple Music.
But back then, Disney’s streaming plans were still on the drawing board. Today, with the launch of Apple’s service coming very soon, the landscape is more complicated and competitive than ever. Not only are NBCUniversal and Warner Media preparing their own streaming-service launches, but Disney’s moves keep getting more aggressive.