This Event in Chicago will Change the Way You Listen to Customers


Customers are more vocal than ever. This is because they more ways to tell companies exactly how they feel about a product or service. A business can use this information to improve or ignore it.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop is created to teach you how to listen to your customers. This includes B2B or B2C customers.

The workshop is going to be held on October 16 and 17, 2019 at the University Club of Chicago.

The interactive and live workshop will provide hands-on activities to teach the latest applications of voice of the customer techniques.The goal is to use the information your customers provide you so you can acquire new customers and keep the ones you have longer.

The workshop will include how to:

  • Scope an effective study
  • Identify the right customers to interview
  • Select the best research methodologies
  • Structure and ask the right questions, the right way
  • Analyze customer interviews to extract customer needs
  • Use quantitative methodologies to prioritize needs for product development

Attendees will learn how to apply machine learning and journey mapping in research data more effectively.

Download the course overview here (PDF).

Enter Discount Code SMALLBIZ and get $100 off the course registration price.

Register Now



Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, “This Event in Chicago will Change the Way You Listen to Customers” was first published on Small Business Trends

Share your business, services, products, events & news. Get added to TopFeatured.com. DETAILS.

Visit Top Featured Websites Across The Internet...
What Are You Searching For?

Browse Links Below

Legal & Financial
Home & Garden
Construction & Contractors
Automotive
Business & Professional Services
Health & Medicine
Travel & Transportation
Education
Real Estate
Computers & Electronics
Personal Care & Services
Arts & Entertainment
Media & Communications
Clothing & Accessories
Food & Dining
Industry & Agriculture
Sports & Recreation


Share your business, services, products, events & news. Get added to TopFeatured.com. DETAILS.