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It’s only June but already the fall smartphone wars are heating up. Apple last week unveiled iOS 13 and with it many of the new features that will grace the next iPhone, and now Google has one-upped the hype machine with an unprecedented reveal of the Pixel 4 months ahead of its presumed launch.

And why not? We all know the Pixel 4 is coming in October, and after YouTube creator Unbox Therapy got his hands on a metal model of new phone and seemingly spilled all the details about the new dual camera and design, it was just a matter of counting the days. So rather than let it play out with rumors and speculation for months like it did with the Pixel 3, Google went ahead and took control the narrative.

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