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Cloud gaming is the undeniably industry-altering shadow looming over this year’s E3 video game conference. Paired with the rise of subscription services, the idea of running games from remote servers could not only change how they’re are played, distributed and sold, but even how games are developed, thanks to the promise of running software off the equivalent of multiple consoles strung together.

The two frontrunners in the race are Google and Microsoft, two of the tech industry’s most powerful companies and two of the largest players in the existing cloud computing market. Both have the infrastructure, the expertise, and the resources to get cloud gaming off the ground, and we’re seeing that right now as Microsoft’s xCloud and Google…

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