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How To AB Test

One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first.   The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for making positive and impactful website […]

The post A/B Testing: How and Where to Start appeared first on The Daily Egg.

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